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Using The 99 Cent Effect to Sell Your Home Faster

Twww.TheLancasterConnection.comhe 99 Cent effect, maybe you’ve heard of it, maybe not, but did you ever wonder why prices end in 99?  Turns out there is a proven psychological effect (dating all the way back to 1800’s) with prices that end in 9.  Researchers at the Rutgers School of Business found that prices ending in .99 communicate low price to consumers and consumers are then more likely to buy.

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