Fees. It’s an interesting word and many people don’t know just how many fees are involved in a real estate transaction. Lender fees, title fees, inspection fees, notary fees, administrative fees, recording fees, if you’ve ever looked at a settlement sheet you’d be amazed at just how many there are. Why so many?
The 99 Cent effect, maybe you’ve heard of it, maybe not, but did you ever wonder why prices end in 99? Turns out there is a proven psychological effect (dating all the way back to 1800’s) with prices that end in 9. Researchers at the Rutgers School of Business found that prices ending in .99 communicate low price to consumers and consumers are then more likely to buy.